Third Montreal Impact Jersey to be unveiled on February 27th

Jersey week will be kick started by A national event that will be taking place in New York on February 25th. This year's theme will be "Jersey as Art" and clubs will share the story behind the making of their new jersey , with a big focus on art. The Adidas jerseys (same applies to other kit manufacturers) have been very similar in MLS and elsewhere so it's a welcomed change to see different jerseys.

Maribeth Towers, senior vice president of consumer products for MLS

Soccer supporters are extremely passionate about everything involving their club. But the jersey might be first and foremost. It is the crest that is closest to their heart. Jersey Week will celebrate the soccer jersey. Every stitch, every minor detail, every shade is designed in collaboration between the club and our partner at adidas. We're excited to unveil Jersey Week for our supporters.

During that event, Artist Curtis Kulig will unveil original pieces of art featuring the 19 MLS clubs. Local events will also be held for the clubs that will unveil a new jersey. The Montreal Impact will be unveiling a third jersey on February 27th during a private event at New City Gas.

''Jersey Week'' products are available for fans to pre-order their club's new kits, with a teaser as a selling point. Images can be found on MLS Gear Canada and a description is added to give a good idea what to expect.

PRODUCT DESCRIPTION

Montreal Impact Authentic Short Sleeve Third Jersey - Satellite Blue/Black
Pre-order: Ships February 28th
Description:

MONTREAL IMPACT | THIRD KIT
DESCRIPTION: Inspired by the 1998 Montreal Impact jersey.
DETAILS: Collar neck. Fleur de Lays transfer on back neck. Short sleeves.
Colour: Satellite Blue / Black

Photo Credit: MLSGearCanada.ca

Photo Credit: MLSGearCanada.ca

Initial leaks were up on twitter in December 2012 but that tweet was since deleted

.But fans have saved that leaked picture of a potential 3rd jersey.

#IMFC your new 3rd jersey was leaked months ago everybody knows what it looks like... twitter.com/jeremie213/sta…

— Jeremie Medeiros (@jeremie213) February 11, 2013

The marketing strategy of MLS is continuing to create momentum with the 2013 season starting in less than 3 weeks. Save up your money and clear those credit cards, Jersey Week is coming.