Social Democratization via Twitter and Facebook is the best way to reach out to your fa base and the Montreal Impact have fully embraced that feature. With Alessandro Nesta, Marco Di Vaio is the most sought-out player by fans for autographs, media attention and star power.
With different initiatives in the social media hub, the Montreal Impact have reached out many times to fans and potential fans by selling the Impact brand via Facebook, twitter, Youtube , iOS/Android apps and more. This is an important media to continue connecting with your fans that are tech-savvy and always connected.
A nice tool by Visual.ly that compares Marco Di Vaio's twitter profileto David Beckham's . Not looking for a Di Vaio supremacy but I thought it was interesting to see some key ''social media'' stats.